Sunday, February 7, 2010

Microsoft Tag - Physical Hyperlinks

Microsoft is trying to change the way we interact with printed content. Today if you see a web address on a business card, a billboard, a real estate sign, a magazine or any other physical print medium you have to type the address in to visit them on the web. Tag is trying to change that, and it's having some success.

You take a picture of a printed microsoft tag 2 dimensional barcode with the camera on your smartphone (blackberry, iPhone etc...) and the tag application will take you directly to whatever content the publisher has intended.

Below is a video from CNET showing what it's all about. This looks promising.

Here's microsoft's site on the subject. I'm going to be diving into the developer tools soon and I will report back my findings here.

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